Pat James - “Inner Greatness”

I’ve known Pat James for close to a decade now and he’s one of the most positive people in the city of Charlotte. He launched his brand LAB243 a few years ago where he’s a personal fitness and lifestyle coach for individuals online and in person. He wanted to create a short film based on his outlook on bettering yourself through the concept of “inner greatness.” We filmed several scenarios of him in his everyday life form working out, hanging out with friends, journaling & meditating, and training some of his customers. It was a blast to guide him on his narration for the film, which didnt take much tweaking. It’s been a personal piece that I can always go back to when I need my own inspiration.